Caroline Bales, Integrated Marketer
I am an integrated marketer who is passionate about uncovering data and insights to develop thoughtful brand ideas. I thrive cross-functionally and enjoy collaborating with creative and analytical experts. I lead campaigns through the entire project lifestyle: from pitching to execution and reporting on campaign success and learnings. I am confident executing premium branded content, influencer campaigns and event activations.
Areas of Expertise
Client Services
Project Management
Creative Strategy
Talent Management
On-site Production Management
Event Activation
Past Work
Fossil
Fossil launched a limited-edition Pride watch with 100% of proceeds benefiting the Hetrick Martin Institute. My team and I partnered with change makers to champion stories that fuel progress and embrace pride, establishing Fossil as an authentic ally supporting LGBTQ+ youth.
European Wax Center
In 2019, we expanded European Wax Center’s Strut Society, the brand’s successful ambassador program. The campaign was rooted in the idea that the more women share about themselves and their insecurities, the more empowered they become.
United Airlines
We found that women artists rarely have their work on display in museums and decided to give them a chance to put their art on the biggest canvas imaginable, led by artist Shantell Martin. We hosted a contest that put two women’s designs on a functioning commercial aircraft.
Additional Client Work
Experience across verticals, including beauty, lifestyle, travel, fashion, automotive, consumer packaged goods, financial services, and spirits.
Experience
The New York Times
Senior Program Manager, T Brand Studio (August 2021 - Present)
Cycle Media
Associate Director, Brand Partnerships (August 2019 - July 2021)
Senior Manager, Brand Partnerships (February 2018 - July 2019)
Project Manager, Brand Partnerships (November 2016 - January 2018)
Grey Group
Account Executive (August 2015 - November 2016)
Assistant Account Executive (February - July 2015)
Intern, PR & Activation (July 2014 - January 2015)
Outside the Office
iMentor
Volunteer (November 2017 - Present)
Sotheby’s Art Institute, London
Exploring Art in London (July 2019)
Foundations in Decorative Arts & Design Pt. II (June 2018)
Foundations in Decorative Arts & Design Pt. I (June 2017)